Opportunities for the global digital fitness market to reach $27.4 billion by 2022

According to a new market report published by Lucintel, the future of the global digital fitness market looks promising with opportunities in smart wearable fitness devices and smart wearable sports devices. The global digital fitness market is expected to reach an estimated $27.4 billion by 2022 and is forecast to grow at a CAGR of 32.6% from 2017 to 2022. The major drivers for the growth of this market are increasing awareness on fitness, rising demand of user-friendly and self-monitoring devices.

In this market, smartwatch, fitness wristband, smart clothing, and smart shoe are used to monitor and track fitness related activities. Digital fitness devices are tracking devices, that is, they are either worn or attached to the body part. On the basis of comprehensive research, Lucintel forecasts that the smartwatch segment is expected to witness significant growth during the forecast period due to their versatile features as a wristband. 

Within global digital fitness market, smartwatch is expected to remain the largest segment by product type. Multi functionality features, growing health awareness, and rising in disposable income are the major driving factors that spur growth for this segment over the forecast period.

North America is expected to remain the largest region due to an increasing obesity rate and growing awareness on physical fitness with the availability of a more sophisticated digital wearable fitness device. 

APAC is expected to witness the highest growth rate over the forecast period due to growing adoption rate, technological advancements, and rising urbanization with awareness towards fitness.

Emerging trends, which have a direct impact on the dynamics of the industry, include integration and cross-compatibility of personal health data and introduction of cross over products. Fitbit, Inc., Apple, Inc., Garmin, Ltd., Samsung Electronics Co. Ltd., and Adidas AG are among the major suppliers of digital fitness market.

Lucintel, a leading global strategic consulting and market research firm, has analyzed growth opportunities in the global digital fitness market by product, category, application, and region, and has compiled a comprehensive research report entitled “Growth Opportunities in the Global Digital Fitness Market 2017-2022: Trends, Forecast, and Opportunity Analysis.” The Lucintel report serves as a catalyst for growth strategy by providing a comprehensive data and analysis on trends, key drivers, and directions. The study includes a forecast for the global digital fitness market by product, category, application, and region, as follows:

By Product Type [Volume (Thousand Units) and Value ($ Million) from 2011 to 2022]: 

• Smartwatches

−     iOS

−     Android

−     Tizen

−     Others

• Fitness wristbands
• Smart clothing
• Smart shoes
• Others

By Category [Value ($ Million) from 2011 to 2022]:

• Hand wear
• Leg wear
• Head wear
• Others

By Application [Value ($ Million) from 2011 to 2022]:

• Smart wearable fitness devices
• Smart wearable sports devices

By Region [Value ($ Million) from 2011 to 2022]:

• North America

−     US

−     Mexico

−     Canada

• Europe

−     United Kingdom

−     Germany

−     France

−     Spain

• APAC

−     China

−     Japan

−     India

• ROW

−     Brazil

−     Argentina

This 150-page research report will enable you to make confident business decisions in this 

globally competitive marketplace. For a detailed table of contents, contact Lucintel 

at +1-972-636-5056 or helpdesk@lucintel.com. Lucintel offerings include medical market analysis,

 medical market research, commercial due diligence report, business strategy consulting and  

market research reports online.

About Lucintel

Lucintel, the premier global management consulting and market research firm, creates winning strategies for growth. It offers market assessments, competitive analysis, opportunity analysis, growth consulting, M&A, and due diligence services to executives and key decision-makers in a variety of industries. For further information, visit www.lucintel.com.

This report addresses the following key questions:

Q.1 What are some of the most promising, high-growth opportunities for global digital fitness market by product (smartwatch, fitness wristband, smart clothing, smart shoe, and other), category (hand wear, head wear, leg wear and others), application (smart wearable fitness device and smart wearable sports devices), and region (North America, Europe, Asia Pacific (APAC), and the Rest of the World (ROW))?

Q.2 Which segments will grow at a faster pace and why?

Q.3 Which region will grow at a faster pace and why?

Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges, and business risks in this market?

Q.5 What are the business risks and competitive threats in this market?

Q.6 What are the emerging trends in this market and the reasons behind them?

Q.7 What are some of the changing demands of customers in the market?

Q.8 What are the new developments in the market and which companies are leading these developments?

Q.9 Who are the major players in this market? What strategic initiatives are being taken by key players for business growth?

Q.10 What are some of the competing products in this market and how big of a threat do they pose for loss of market share by product substitution?

Q. 11 What M & A activity has occurred in the last 5 years?