The two signed an agreement to work together on new, sophisticated carbon fiber materials that will transform golf clubs and car bodies. The new stuff is being called Forged Composite, which is a third less dense than titanium.
Lamborghini CEO Stephan Winkelmann and Callaway CEO George Fellows met at the show today to discuss their joint development effort. "We see power-to-weight ratio and weight reduction as the keys for future super-sports cars and carbon fiber as the material to achieve these goals. Callaway's expertise in specific technologies is strategic for our research projects," Winkelmann said.
The two companies say they discovered both were working in similar areas in developing advanced composites. They are lighter and stronger than steel. Lambo uses them extensively in the Sesto Elemento concept car that it introduced at the show.
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