According to a new market report published by
Lucintel, the future of the global automotive seat massage system market looks
promising with opportunities in the luxury car, SUV & crossover, mid-size
car, small car, and light commercial vehicle markets. The global automotive
seat massage system market is expected to decline in 2020 due to global
economic recession led by COVID-19. However, market will witness recovery in
the year 2021 and it is expected to grow with a CAGR of 8% to 10% from 2020 to
2025. The major drivers for this market are growth in luxury vehicles and
increasing demand for a higher level of comfort and safety features.
In this market, seat massage systems are installed
in the driver and passenger seats to provide comfort to the driver and
passengers during long journeys. Lucintel forecasts that front seat massage
system will remain the largest segment as these systems prevent the front seat driver
from excessive physical exertion.
Within the automotive seat massage system
market, luxury cars will remain the largest end use segment over the forecast
period. Seat massage systems for mid-size car segment is expected to witness
the highest growth over the forecast period as OEMs are enhancing comfort
features like lower lumbar support, and seat massage systems in their vehicle
models.
Europe will remain the largest region and is
expected to witness significant growth over the forecast period due to the
growing demand for luxury cars and increasing preference of customers for
vehicle comforts and convenience.
Emerging trends, which have a direct impact on
the dynamics of the industry, include the development of pro-active motion
seating technology in the seat massage system and the introduction of smart
seat for seat massage system. Kongsberg Automotive, Continental, Erickson Auto
Trim, Inseat Solutions, Champion Seat Systems, and Alfmeier Group are the major
automotive seat massage system manufacturers.
Lucintel, a leading global strategic
consulting and market research firm, has analyzed growth opportunities in the
global automotive seat massage system market by type, vehicle type, sales
channel and region, and has compiled a comprehensive research report titled “Growth
Opportunities in the Global Automotive Seat Massage System Market 2020-2025:
Trends, Forecast, and Opportunity Analysis”. The Lucintel report serves as a catalyst
for growth strategy, as it provides a comprehensive data and analysis on
trends, key drivers, and directions. The study includes a forecast for the
growth opportunities in the global automotive seat massage system market by
type, vehicle type, sales channel, and region as follows:
By Type [$M and Million Units
shipment analysis for 2014 – 2025]:
- Front Seat Massage Systems
- Back Seat Massage Systems
By Vehicle Type [$M and Million Units
shipment analysis for 2014 – 2025]:
- Luxury Cars
- SUVs
- Mid-size Cars
- Small Cars
- LCVs
By Sales Channel [$M
and Million Units shipment analysis for 2014 – 2025]:
- OEMs
- Aftermarket
By Region [$M and Million Units
shipment analysis for 2014 – 2025]:
- North America
o
The USA
o
Mexico
o
Canada
- Europe
o
The UK
o
Russia
o
Germany
o
Norway
- Asia Pacific
o
China
o
India
o
Japan
- The Rest of the World
o
Brazil
This 250-page research report will enable you
to make confident business decisions in this globally competitive marketplace.
For a detailed table of contents, contact Lucintel at +1-972-636-5056 or email
us at helpdesk@lucintel.com. Lucintel
offerings include Mass Transportation, Transportation Market Report, Opportunity Screening and Analysis, Capital Investment Feasibility and SWOT Analysis.
About
Lucintel
Lucintel,
the premier global management consulting and market research firm, creates
winning strategies for growth. It offers market assessments, competitive
analysis, opportunity analysis, growth consulting, M&A, and due diligence
services to executives and key decision-makers in a variety of industries. For
further information, visit www.lucintel.com.
This
report answers the following 11 key questions:
Q. 1 What
are some of the most promising potential, high-growth opportunities for the automotive
seat massage system market by type (front seat, and back seat massage system),
vehicle type (small cars, mid-size cars, luxury cars, LCVs, and SUVs), sales
channel (OEMs, and aftermarket), and region (North America, Europe, Asia
Pacific, and the Rest of the World)?
Q. 2 Which
segments will grow at a faster pace and why?
Q. 3 Which
region will grow at a faster pace and why?
Q.4 What
are the key factors affecting market dynamics? What are the drivers, challenges
and business risks in this market?
Q.5 What are the business risks and competitive threats in this market?
Q.6 What
are the emerging trends in this market and reasons behind them?
Q.7 What
are some of the changing demands of customers in the market?
Q.8 What
are the new developments in the market? Which companies are leading these
developments?
Q.9 Who
are the major players in this market? What strategic initiatives
are being implemented by key players for business growth?
Q.10 What
are some of the competing products in this market and how big of a threat do
they pose for loss of market share by materials / product substitution?
Q.11 What
M&A activity has occurred in the last 5
years?
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